about – FreneticFocus

Hi, I'm Lara van Rooyen. I create comprehensive and innovative workshops designed to help both businesses and individuals boost their digital literacy and improve operational efficiency. My goal is to make technology more accessible, practical, and empowering for everyone I work with.

Experience & Expertise

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Professional Journey

With two decades of experience in spearheading transformative change initiatives across Europe, Australia and South Africa, I've worked with leading organizations including Microsoft, Oracle, Ericsson, and Janssen.

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Specialization

Prosci Change Management certified with experience across Health/Pharma, IT, and Telco sectors. I help organizations navigate complex transformations with strategic guidance and hands-on support.

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Sector Experience

I've successfully delivered projects in both public and private sectors, bringing a wealth of cross-industry knowledge to every engagement.

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Approach

I'm passionate about empowering organizations to embrace change as a strategic advantage and thrive in today's dynamic business environment.

Ready to transform your organization?

Let's discuss how I can support your next transformation program.